Promoting Hispanic Heritage Month on PlutoTV

 

PlutoTV wanted to create :15 second ad spots for their own platform to increase awareness about Hispanic Heritage Month. The requirements were to design five ads within the PlutoTV color palette and follow the VoiceOver scripts provided. I created story boards for each :15 commercial and brainstormed how animation could work. The animation was executed by Deana Peña.

Roles: Graphic Design, Art Direction
Year: 2020

KEY CONSIDERATIONS

1

Use PlutoTV color palette

2

Be inclusive to all hispanic heritages

3

Design with provided VoiceOver

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Social Graphics