Branding an internal Paramount conference
A creative department within Paramount, Velocity, needed a full branding package for a bi-coastal creative summit (NYC & LA sites). This event rejuvenated and inspired Velocity team members with impactful speakers and fulfilling workshops.
I worked closely on this project with graphic designers Brittany McKinnon and Deana Peña. Together, we developed this branding package which included a logo, style guide, swag, and a ton of print and digital collateral.
Roles: Graphic Design, Art Direction
Year: 2019
KEY CONSIDERATIONS
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1
Evokes a creative vibe
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2
Logo design must be flexible to work as Creativity X Velocity and CXV
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3
Adaptable designs for print and digital
I created the logo which informed the rest of the CXV look. The big idea behind the interchangeable “X” was the concept of being customizable and creatively flexible. It expressed and encouraged the range of creative possibilities which could be applied beyond the summit in our team’s creative process.
