Designing a Pepsi x MTV branded series

 

As Pepsi released their mango flavored soda, they partnered up with MTV to create a dating series to highlight the theme of a perfect match—just like Pepsi and Mango. For this project, I designed the show graphics package from the ground up. It included key art, logo, show graphics, and promotional materials. I worked very closely with the motion designers (Mosheer Nader and Robert Cerrato) and editors to make sure the graphics worked seamlessly in the cuts. My personal favorite moment was seeing my work on a Time Square bill board!

Roles: Graphic Design, Art Direction, Project Management
Year: 2021

KEY CONSIDERATIONS

  • 1

    Clear connection to Pepsi Mango

  • 2

    Clear connection to MTV dating shows

  • 3

    Simple and adaptable for motion GFX

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